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event. "Live experiences are a great avenue for feeding that need and helping to bring kids and their families closer together and closer to Nickelodeon." Quality control of the brand in live experiences is key, she also emphasizes. "Hiring outside vendors and partnering with experts like Live Nation for Slimefest is, for example, important for scale and credibility in a new space," she says. "But we also created a new division at Nick to ensure that the translation of our brand is always done thoughtfully and in a high-quality way. The Nick Experience is our
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